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Leah Walsh

Following a holiday period filled with rich foods and relaxation, many people head into January aiming to regain their fitness momentum.

However, is it possible that AI be changing the fitness industry by offering an alternative to human coaches?

Tailored Plans and Flexible Schedules

One fitness enthusiast used an AI tool for impromptu preparation for the Cardiff Half Marathon.

This young woman hailing from a town in Wales explained she liked the freedom to pose queries any time of day – something she believed was not possible with a traditional coach.

She used an AI-powered running app that provided her customized schedules with audio coaching and pace setting for her inaugural long-distance race in 2024.

She said she requested it to create a regimen combining cardio and the gym, and it produced an multi-week programme tailored to her race date and objectives.

Leah then adjusted the schedule to suit her lifestyle, which she said was highly practical.

Subsequently, she opted for a different tool because it was cheaper and she could ask it questions at any time. She finished a full minute quicker than her target finish.

She noted she wanted to avoid the pressure from a human personal trainer.

"With artificial intelligence you have to find your own drive, which I quite like," she added.

A weightlifter

Remarkable Strength Improvements

Meanwhile, Another individual, 23, based in Swansea, has been using AI for his fitness and diet plans, and reported he has never felt stronger, increasing his chest press from a lower weight to 110kg.

He resorted to a bot for assistance after being unable to run a running event.

"I just knew I need to sort myself out," he commented.

This no-cost application built a fitness and meal program personalized to his goals, and created organized workouts.

"I train for about two hours a day and I've seen a noticeable change," he added.

The Cost Contrast: AI vs. Conventional Training

One recent survey in late 2024 compared costs for 17 of the biggest fitness chains and found the average membership cost was around £38 per month, based on basic full-access plans.

Prices ranged from £23 at the cheapest chain to a premium rate at the most expensive.

Based on further data, personal trainers determine their own fees, usually a range of thirty to sixty-five pounds per hour-long appointment in most areas and about £45-£65 in London.

Clients will often hire a trainer once or twice a week and collaborate for a short period, however these agreements are completely flexible.

Dafydd Judd

The Essential Human Element

Fitness coach Dafydd Judd, based in the Welsh capital, acknowledged AI can be useful to accelerate results, but believes it will not supplant the human connection and accountability that live training offers.

The 37-year-old, who has 12 years experience as a coach, specialises in older adults and recovery from injuries. He mentioned some of his trainees also employ technology.

"In my opinion it's very valuable, additional information is positive," he stated.

"I think the more people are connected digitally the more they'll desire personal contact because they crave the empathy from the comprehension that is absent from a computer," he continued.

The trainer explained AI can inform clients and make guidance more efficient.

But, he said real commitment comes when people show up in person for their sessions.

"As useful as it is at the middle of the night, a digital tool cannot ensure you show up at 7am before work," Dafydd concluded.

In the view of many, he said, the gym is a space to leave phones behind and stop being glued to screens.